ABOUT

When Hollywood’s leading power couple meet the world’s leading sports car brand, it’s in their nature to compete.

Alfa Romeo partner with the ultimate alpha couple. Journalists descend from around the world to a spectacular PR/media launch at Alfa Romeo HQ in Turin. Instead of revealing just one celebrity spokesperson, two emerge… Not just any two; but the sexiest, most dynamic acting couple in world cinema: Javier Bardem and Penélope Cruz.

Competitive by nature, these two award-winning actors pitch two award-winning Alfas, the Stelvio and the Giulia, one against the other. A year-long competition, where the real winners will be Alfa and the public, who get to see another side of the stars and Alfa Romeo’s two amazing cars.

Agency: Doner London
Role: Senior Designer
Concept & Copywriting:
Catherine Pryce & Lee Bonnick

Work produced whilst at Doner London, and is the property of Doner Partners LLC.
Alfa Romeo source imagery/logos courtesy of FCA.