ABOUT

This project created a selection of print posters, animated posters and social media posts which Mont Découverte can use to help promote getting out and exploring the Alps with the company. To help drive the campaign a brand identity was developed for Mont Découverte before the 360⁰ Poster Campaign was developed. The 360⁰ Poster Campaign used three key quotes as the key anchor points to which the campaign would be centred around. The quotes incorporated into the campaign were:

1) “An adventure starts with a single step”

2) “Do more than just exist”

3) “The best view comes after the hardest climb”