ABOUT

Samsung Knox
Android has never been accepted by the business world as a secure enough
platform for mobile phones.



Samsung have changed that with Samsung Knox, their reinvention of Android to provide complete security for business.

Our multi-media campaign introduces the new, enhanced Android figure.
Knightdroid,
Puffadroid
Laserdroid























We follow a typical CIO's journey to work: Picks up City AM. Travels through Bank Tube Station. Passes 6 sheet poster. Sees homepage takeover on FTdotcom. Sees article on LinkedIn Newsfeed and other social media. Flies from Heathrow T5.









Bank Station Takeover
Android models fire laser beams, destroying evil robotic cockroaches animated onto escalator panels.













6-Sheet blippar Poster
When a passer by holds up their mobile in front of the poster our Android figure comes to life, spikeing the evil robotic cockroaches.



Social & PR
We send out special press release packs containing one of our Android figurines to influential bloggers and prominent people in the business/tech field.

Some of the figures would contain phones as competition rewards. Others would have RFID Chips that unlocked exclusive content at various mobile events.

Twitter
All conversations around Samsung Knox go through the #SamsungKnox hashtag. Promotions have more specific hashtags, e.g. You're our current leader #SamsungKnoxRobotWars.

Instagram and Vine
We encourage them to upload pictures or video on Instagram or Vine showing the figurine protecting things that are important to them, with a caption: #SamsungKnox keeping my …. Safe. The best/funniest/most inventive/newsworthy etc. would be rewarded with tickets to important industry events.

LinkedIn
Media placement across Linked In.



Terminal 5 Heathrow 96-Sheet & Digital Posters
A special build 3D poster showcasing Android's new protective guise. Digital posters would feature the regular Android morphing into the Protector Android.






Event Robot
We build a giant animatronic version of our Android character which would be available to appear at major Samsung Events worldwide.