ABOUT

The Beat Boutique needed an entirely new video for 2015, to throw them back into the competitive wedding entertainment market and as Creative Director, it was my job to find a location, design a brief, design the set and every single creative/content aspect of the video. It was filmed at a location called Mount Druid in the summer of 2015 and released online in August 2015. This video needed to cater to their particular style, their genre and target brides more interested in "alternative" venues or that little something different in terms of entertainment, however at the same time, it needed to be neutral enough to suit anyone.

The video has HUGELY increased bookings to The Beat Boutique's calendar, with interested couples saying it's the best video they've ever seen from a wedding band in Ireland and beyond and utterly different to the generic/typically cheesy thing they are bombarded with from all directions. The brief was a complete success and we achieved exactly what we wanted - to set The Beat Boutique apart as the different, trendier and ideal choice in a sea of competition.

The finished piece can be viewed by searching The Beat Boutique on YouTube and watching the most recent video.