ABOUT

Sway Social were a brand new band formed by MusicAngel in 2014. They were originally four separate lead singers under the name of Sway and my missions was to rename them in such a way that their previous couples could still find and engage with them them but to also revamp them completely - to create a the website, a new set of photos, a new video, and to embellish an entirely different, brand identity. This particular video was shot in Autumn 2014, in a beautiful wedding venue and setting. This video needed to simply "wow" audiences and strike the perfect balance between being beautiful and "wedding" esque but also to feel cool, effortless and modern.

As a starter video, it was undoubtedly the most success any of our videos have achieved and it's has not only generated in consistently high bookings for Sway Social, but also for the venue - Ballymacgarvey Village. As a result of the video, the band were even invited to play for the St.Patrick's Day ball in Qatar in 2016 to a host of corporate clients and have been requested for similar, large-scale events ever since. My work in revamping Sway Social culminated in the production of the video - I helped conceptualise certain elements of the production, organised the edits to the video and specifically, worked on promoting this video via various channels.

The finished piece can be viewed by searching Sway Social on YouTube and watching the most recent video.