Sammy-Jo's work

I'm a multidisciplinary designer with over five years' experience in brand identity, visual communication and digital design. My work focuses on creating thoughtful, accessible design that balances creative expression with clarity and purpose.

As the sole in-house designer for an education charity, I've been responsible for developing and maintaining visual identities across three distinct brands. My experience spans brand governance, design systems, digital campaigns, editorial design, print, motion graphics and website content. I'm comfortable taking projects from initial concept through to delivery, collaborating with stakeholders and finding creative solutions to complex communication challenges.

I also hold a Postgraduate Diploma in User Experience Design, which has shaped my approach to understanding audiences and creating intuitive, accessible experiences. I'm particularly interested in the relationship between design, education and how people interact with information.

I enjoy working with established brands to develop cohesive visual communications, as well as exploring new identities and creative directions. Whether I'm designing a campaign, building a brand system or simplifying complex content, my approach is grounded in research, curiosity and an attention to detail.

I'm now looking for opportunities to contribute my experience within a collaborative creative team, develop my strategic design skills and work on projects that make a meaningful impact.