Samira Rafi Creative Director

ABOUT

Fact
In Morocco, some regions like the High Atlas are known to have very harsh temperatures, especially in winter. In these regions where snowfalls are very abundant and can last until May, with permanent frosts. We understand that the living conditions of people living in these regions are particular, even alarming. It, therefore, seems opportune to bounce back on this subject to raise awareness among Moroccans.

Goal
Awareness raising on the harsh living conditions of the populations of certain regions of Morocco.

Description
An initiative with a roundabout approach for a great cause, in order to sensitize Moroccans on the extreme and harsh living conditions of populations living in the landlocked regions of Morocco. by capitalizing on the image of Bernie Sanders, who generated a real buzz on social networks.
the objective is to make the general public aware of the very cold situation experienced by certain Moroccans who live in remote regions. This sheds the light on the fact that despite this extreme conditions, Moroccans who have to endure these hostile temperatures on a daily basis do not generate a buzz and arouse the interest of the general public as much as the buzz of a frozen Bernie Sanders. An opportunist speech to mark the spirits of Moroccans.

MADEIT CREDITS

  • Great CauseClient
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