Samira Rafi Creative Director

ABOUT

Problematic
The community of people with disabilities is one of the most excluded groups in all societies. They have less accessibility to healthcare, education, employment and social life.
The inclusion of people with disabilities is not just a matter of justice but an investment in our common future. Today, we have to change our perspective and see their contribution and their skills as an added value instead of the
image that presents disability as a burden on society.
In a world, where we refuse to admit that people with disabilities represent a resource like any other, and where we continue to consider them as a burden, it is important to change this label that has been sticking for far too long.

Goal
Changing people's perception of people with disabilities…
Create a conversation around the situation of these people…
Restore their image by shading light on their determination, their abilities and their potential.
"Support thisABILITY” a strong message that changes perception.
The correction of the word 'disability' to the expression 'this ability' refers to the change in perception that we want to convey. Through this campaign, we want to turn people with disabilities into people with great potential, in all areas.

MADEIT CREDITS

  • Association Amal Marocaines des HandicapésClient
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