Samira Rafi Creative Director

ABOUT

BACKGROUND
The Earth is running out and it is man's fault. The alert is given. To save the planet, we must act immediately, and quickly!
animals are in danger. One in twenty is threatened with extinction. But that's not all! Fresh water is in danger of disappearing: one major river in ten dries up every year. The forests are shrinking a little more every day. The soils and subsoil's are exhausted because crops have doubled in 20 years. Industries amplify global warming. The Earth is exhausted. And the man is responsible.

IDEA
The idea was to seize the moment and use interest in Halloween to divert attention towards a more important subject, which is the environment. The idea behind the campaign was, simply, let’s make the earth a less scary place to live in.�

#halloween #scaryfacts #socialimpact #socialchange #environment #earth #pollution #positivechange #creativity #goodvertising #adsforgood

MADEIT CREDITS

  • Great CauseClient
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