Samira Rafi Creative Director

ABOUT

CONTEXT:
Bahri Association, an NGO located in Morocco, is dedicated to safeguarding the sea while educating and increasing public awareness about environmental degradation.
Theiy organize mainly cleanup campaigns.
During the Christmas holidays , The Bahri association orchestrated an extraordinary initiative called "Blue Santa," a brilliant mobilization that brought together volunteers during the festive weekend . They managed to remove hundreds of kilograms of waste and plastics, demonstrating the tremendous impact a collective action can have in preserving the environment.

IDEA:
To accompany this action, a creative visual was crafted, featuring a Christmas tree made from plastic bottles and set in a polluted beach backdrop. This initiative takes advantage of the communication opportunity during the Christmas holidays to draw attention to a crucial concern: raising awareness about the growing threat of plastic pollution on our oceans and marine life.
« Make it merry, Make it plastic-free! »

MADEIT CREDITS

  • Bahri AssociationClient
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