Samira Rafi Creative Director

ABOUT

Homeless People , each of them has a different story to tell and has their reasons for being in the streets, living there, but their destiny is common: misery, vagrancy and the perpetual fight in search of resources to survive the freezing cold and street conditions
"Homeless lives matter ... Don't sleep on it"
A campaign based on the symbolism of cardboard, used by most of the homeless as a support for sleeping, which aims to raise awareness of the subjects of this vulnerable population and to encourage society to help them by collecting blankets, mattresses, clothes , meals and medicines ... and above all heat and human attention;

MADEIT CREDITS

  • Great CauseClient
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