Samira Rafi Creative Director

ABOUT

CONTEXT:
Global Warming is not a distant concern—it's our present reality.
As we stand in the margins of COP28, the urgency of climate change becomes more apparent than ever. Every action, every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively.

IDEA:
This initiative harnesses a series of striking visuals to highlight the impact of climate change by showing the iconic monuments across the five continents. Each visual portrays these global symbols melting in an evocative and compelling way,
symbolizing our planet's vulnerability to climate change.
The primary goal of this initiative is to raise public awareness about the urgency of climate change. By visually showcasing the devastating consequences on globally recognized icons, Greenpeace aims to awaken consciousness and spur concrete actions to reverse this alarming trajectory.

MADEIT CREDITS

  • Green PeaceClient

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