ABOUT

Inspired by the challenges and triumphs we experience in life, the campaign takes us on an emotional journey alongside Simone as she confronts the pressures and expectations of being a professional athlete. The film follows Simone preparing to practice her vault amidst a backdrop of media commentary. Simone tunes out the noise, begins her routine and flips in slow-motion; her voice overtakes the commentary, reflecting on her decision to ‘take a pause’ against scenes from the personal moments in life that matter most before landing, as a young admirer looks on, clearly inspired.