About me

A seasoned creative leader with over 18 years of experience, I've honed my skills in crafting impactful visual solutions for global brands. My expertise spans a wide range of disciplines, including branding, advertising & digital design.

I've had the privilege of contributing to high-profile campaigns for renowned clients such as ASICS, Coca-Cola, Beats, FA, Samsung, Three Mobile, Premier League, Lenovo, Diageo, McDonald's, Emirates, PlayStation, Huawei & SkyMobile. My passion lies in pushing creative boundaries to deliver innovative, emotionally & resonant work.

My passion is in creating engaging, emotional creatives that push boundaries of design and thought. I am always looking to be atthe forefront of design and using any aspect of innovation to stand out from the crowd.

I'm proficient in Adobe Creative Suite (After Effects, Illustrator, InDesign, Photoshop), I am adept at translating complex ideas into compelling visuals. I'm a collaborative leader who thrives on fostering creative synergy within teams.

Sam's work

Ghost of Tsushima Special Edition Sake

Save Earth's Skin

Reyka Adventurer Kit

Big Mac Special Sauce

Huawei Unfinished Symphony

Weleda - Save Earth's Skin

AJ Tracey x McSpicy

PlayStation transforms London Underground signs into iconic gaming shapes

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