ABOUT

As official sponsors of the FIFA Women's World Cup 2023, McDonald's supported the Lionesses in the UK like no other brand... driving participation, leaning into fan nostalgia and loving the live moments. 

Provided opportunity for children to play football with Lionesses, launched the first Women's football collectable and brought the ultimate breakfast club to life nationwide for each of the England games.

MADE YOU LOOK: 1K+ pieces of coverage, 8M+ organic views across social channels. 

MADE YOU CARE: 13%+ ER on social content and 55K+ participants across events.