ABOUT

Agricare supplies farmers and growers across the UK with a range of over 3,000 products including basic workshop consumables, specialist pruning equipment, harvesting and planting products. They are renowned for exceptional levels of customer service and their product knowledge. MC+Co was appointed to develop a fully integrated marketing strategy and undertake campaign activity.

MC+Co developed a new brand strategy focusing Agricare’s offer on the fruit care sector. This has allowed Agricare to take ownership of this segment and grow the business from a position of strength. Marketing activity in 2016 helped significantly increase sales of their flagship ‘Electrocoup’ product range.