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This was a 4 drop campaign that was requested for several different locales including our top 5 (US, CA, UK, FR, DE). The request was to create 4 email drops that would showcase our breadth of products and provide use cases for those products. Each drop needed increase urgency as it got closer to the end date. The target audience was small business owners who owned brick & mortar stores and small business owners who didn't own a store (such as landscapers). The main message of this campaign revolved around the start of a new season (both back to school and back to business) to mark the end of the summer.