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My awesome client, The Institute for Luxury Home Marketing, was in search of high-quality written content that could be tweaked and repurposed for both their blog and monthly newsletter. I researched the given topic and crafted a blog and article of varying length and tone. Each final piece was well-researched, thoughtfully organized, in line with ILHM’s messaging style and–most importantly–full of valuable information for the reader.

The given topic for both pieces was luxury home security systems, a subject that is of interest to high-end home buyers and sellers, and thus critical to the success of the luxury real estate professionals that constitute ILHM’s readership. My goal in this writing project was to inform and empower luxury real estate professionals.

To encourage luxury real estate professionals to read through the copy and share it with friends and colleagues, I emphasized value of the content being offered:
- "Whether you’re marketing a luxury home with an existing security system or speaking to a potential buyer with safety concerns, knowledge is power."
- "Especially in areas with substantial ties to tech industries, a luxury real estate professional’s knowledge about security and smart home systems is crucial. Armed with this know-how, you can provide superior service to high-end clientele and set yourself apart from the competition."

I scanned the ILHM blog and examples of previous newsletter articles to discern the difference between the two pieces of copy: the blog was much shorter and more colloquial, while the article was more in-depth and professional in language.