ABOUT

I have the honor of crafting a series of 10 awesome blog posts about cupcakes for a client based in Australia!

The client, a well-established professional cupcake baker and blogger, wanted a series of aggregated content posts for her blog, My Cupcake Recipe. The endgame of aggregated content posts is to use SEO and trackbacks to increase a site's visibility. Not wanting to pollute the web with useless content, my client asked me to list the best, most attractive ideas, with each post in the series revolving around a theme and using the most common keywords and phrases.

My writing for this project is upbeat, relatable, and humorous.

I began the Star Wars post with: "A long time ago (actually, only a few weeks ago), it was announced that a new Star Wars film was being made. The world collectively cheered, and you, I'm sure, began imagining all of the Star Wars cupcakes you'd soon be making. If you need guidance, young padawan, look below for outstanding Star Wars cupcake tutorials."

The intended audience is crafty bakers and DIY enthusiasts. The gameshow-hosty voice made writing these articles really fun. In addition to the research and writing, I made a composite featured image to appear in Google image searches and to entice viewers to read the article. I chose big, beautiful photos and matched my fonts to those on the client’s blog.