ABOUT

Concept:

On The Run was approached by Ancast, a leading cloud-based video advertising platform. Ancast sought to refresh their brand identity and revamp their website to reflect their position as a cutting-edge innovator in the video advertising landscape. The goal was to create a brand that exuded boldness, innovation, and user-friendliness, while also streamlining the user experience on their platform.

Execution:

Brand Identity Revamp: Through comprehensive research, we gained a deep understanding of Ancast's target audience, competitor landscape, and brand values. This research informed a brand identity refresh, including refining the logo, developing a bold and modern visual language, and crafting messaging that emphasized Ancast's innovative approach.
Website Redesign and Development: We designed and developed a user-centric website that serves as a central hub for Ancast. The website features a clean and modern aesthetic that aligns with the refreshed brand identity. The user interface was optimized for intuitive navigation, allowing visitors to easily explore Ancast's services and platform functionalities.
Results:

Strengthened Brand Image: The brand identity refresh successfully conveyed Ancast's innovative spirit and solidified their position as a leader in the video advertising industry.
Enhanced User Experience: The redesigned website boasts a user-friendly interface that simplifies navigation and information access for potential clients.
Streamlined Platform Interaction: The website seamlessly integrates with Ancast's platform, potentially leading to increased user engagement and improved client conversions.
On The Run's collaborative approach and expertise in branding and web design empowered Ancast to present a bolder brand image and a more user-friendly platform, ultimately strengthening their position within the video advertising market.