About me

I'm a marketer who's worked in FMCG for 25 years. Brands I've cared for include Butterkist popcorn, Cravendale, Lurpak, Skyr and Aunt Bessie's.

I love my job but it comes third to my 2 other passions - my kids and Manchester United!

I believe in creative courage that drives results, a pragmatic approach and always always trust your gut as well as the research.