ABOUT

I art directed the 2017 Halloween campaign for George at ASDA. This fun campaign ran in Asda's print magazine Good Living as an editorial feature. It also featured across the brand's social media channels, online sites, poster billboards, POS and in Asda stores nationwide during the build up to Halloween. Here are a selection of images from the the campaign.

Photographer: Louise Samuelson
Client: George at ASDA