
ABOUT
The Tamar Valley National Landscape boasts an incredible, unspoiled environment rich in heritage and nurtures a unique natural habitat teeming with diverse flora and fauna.
They tasked us to deliver a web experience that encouraged more engagement with Tamar Valley through a strong sense of discovery for new inquisitive audiences, whilst retaining its status as the home of all things Tamar Valley for its existing passionate local, scientific and governmental audiences.
CHALLENGE
Creating a solution that satisfied a diverse range of audiences that all required something different from their online visit. Ranging from a young family on holiday scouting for weekend activities, to a local farmer looking to keep up with the latest legislation.
PROCESS
We began the process by understanding the scale of what Tamar Valley National Landscape needs to offer its audience groups. From there we established key consumer personas that guided us through their journey to the site, as well as what they required from their visit. This helped form a content structure that gave us the foundation to build from with animation and story telling.
“The National Landscape Association rebrand brought new life and unity into the previously divided AONB landscape. In line with this, we wanted to develop a website for Tamar Valley that brought all their offering together as well as create an exciting explorative experience for its audience.”
Each element of the site has been considered with discovery in mind, using expanding image animations and unveiling type and icons to draw the viewer through the site looking for more.
To connect all the moving parts of Tamar Valley, we designed and illustrated a custom map which sits atop of the site and offers and visitors an introductory glimpse of the possibilities available at the National Landscape.
SOLUTION
The new Tamar Valley National Landscape website encourages audience engagement through explorative content animations and a strong content structure that satisfies the requirements of all its users. The patchwork of elements builds a visually exciting digital experience and combined with the application of the new identity offers a fuller, more contemporary picture of the Tamar Valley.