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Hassanzadeh Jewellery, established in 1926, has been reimagined to honor and celebrate its rich heritage withing Persian Culture while embracing modern elegance of it’s beautiful jewellery. At the heart of the new identity lies a refined ‘H’ mark, inspired by the brand’s signature diamond cut—a symbol of precision, beauty, and enduring craftsmanship. This iconic mark reflects Hassanzadeh’s legacy while positioning the brand for a new era that reflects both its heritage and forward think approach to modern jewellery.

The rebrand extends to bespoke typography, elevated packaging, and a distinctive tone of voice that ecpsulates sophistication and authenticity. Every detail has been thoughtfully crafted to reflect the brand’s dedication to excellence and quality, from its artisanal techniques to its commitment to ethically sourced materials.

With nearly a century of expertise, Hassanzadeh Jewellery continues to create premium, handcrafted pieces that celebrate life’s defining moments while elevating everyday style. Guided by a passion for precision and beauty, the brand delivers an exceptional experience that feels both personal and unforgettable.