ABOUT

THE BRIEF

Create a campaign that celebrates a community of your choice.

THE OUTCOME

No Johns is a campaign created to celebrate the competitive community for the game Super Smash Brothers. The phrase "No Johns" is a saying in the Smash community that means no excuses. The campaign uses icons and imagery found in the game Super Smash Bros to spell top players names and aims to encourages more casual players to improve and join the competitive community