Sam Benard
owner
ABOUT
Freedivers venture beneath the ice of frozen Lake Weissensee in the Austrian Alps to challenge their bodies and centre the mind. The usual risks of freediving are amplified by thin air at altitude, extreme cold and a hostile environment, where safety lies beyond a 20cm sheet of ice. As a result, the discipline requires calm, concentration, and clarity, fostering a state of being part of the environment rather than fighting against it.
This personal project sought to document the sport in a way that reflected the tranquil balance between the natural environment and the state of mind the athletes must get themselves in to undertake these dives.
MADEIT CREDITS
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Sam BenardPhotographer
Back to Beneath the Ice project
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Gary
Photographer, Gary Latham Photography
United Kingdom
Irina Eller
Graphic Designer, self employed
Estonia
Olga Sinenko
Graphic Designer, Freelance
Germany
Sofia Valova
Brand Designer, Freelance
Spain
Theodore Salame
MD // EP, North Of Normal
Austria
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Anastasia Domash
UI/UX & Web Designer, Freelance
Belarus
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom