ABOUT

ENTRY DESCRIPTION
In the crowded landscape of sustainability solutions, how can an identity help a chemical engineering company become a global leader? Answer: Stand out, simplify, and enhance intuition. We stripped back content and superfluous assets, combining the most essential elements to create balance, clarity, and depth. Captivating headlines amplified by tone and type create a focal point. The colour pallet is eclectic but cuts through. Top-down photography is magnetic, pulling people in. And the T grid system frames the content and navigates the user, turning the complex into coherent and digestible content. 

BRIEF
Stand out, simplify, and enhance intuition. We stripped back content and superfluous assets, combining only the most essential elements to create balance, clarity, and depth. Captivating headlines amplified by tone and type create a focal point. Whilst the T grid system frames the content and navigates the user, turning the complex into coherent and digestible content. 

DESIGN SOLUTION
What’s the opposite of broadband glitch, itch, itches and looaadinggg time nightmares? Put simply, flow. Like reliable broadband, the brands ‘puck’ device flows quietly and seamlessly in the background. But to cut through in the category of complacent customers, Upp’s colour and tone create immediacy in the foreground.