About me

A creative director/writer with almost 20 years in the business, Sam began her career at Deutsch and later at KB+P where she met and (worked) married her long-time partner, Nicole Lucey. Together they developed groundbreaking work for Keds, KAO Brands, John Frieda and Wendy's. In 2016, the team moved to Burns Group and were soon promoted to co-Executive Creative Directors of the independent agency.

Proud to have developed work for a breadth of clients—from baby food to beauty brands to beer, she's particularly proud of the agency's recent award-winning #BiasCorrect campaign for global nonprofit Catalyst. #BiasCorrect not only called attention to unconscious gender bias in the workplace but also offered the world's first plug-in to flag and correct it—even Hillary Clinton got in on the action. Not bad for a mom of two who still has her Yahoo email account.

Work
Articles
Achievements
Activity

Sam's achievements

Judging

Sam Arcade has sat on the Creativepool Annual jury.

Annual 2020 Judge Web

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