ABOUT

Adapting to the times, Microsoft Visual Studio created powerful dev tools for the web, cloud, and devices of all kinds. However, the perception that it was still a tool only for PC apps was proving hard to shake. So the Visual Studio team asked Salt to help with messaging and a new web experience.

Assessment began with user interviews, which informed several archetypes, and an audit of assets and messaging. With this information, Salt developed new messaging, mapped out the UX, and designed a simple and elegant UI and look and feel. The resulting site is modern, responsive, and takes advantage of audience targeting to drive up-sell and cross-sell opportunities for Microsoft products.