ABOUT

To be considered a serious player in the fast-moving SaaS market, ServiceSource needed to shed perceptions of being an “old-school, sales company.” They had to walk and talk like a web-centric SaaS company that speaks the language of the cloud. To help, Salt created a vibrant new brand identity, accompanied by a global campaign. Communications spanned the gamut from digital to cultural – all leveraging simple metaphors and analogies to talk about customer challenges in a fun and distinctive way.