ABOUT

Milliken asked Salt to help reinvigorate its bedrock commitment to innovation in a new, contemporary brand identity and communications program. In Milliken, Salt identified a mix of creative inspiration and scientific knowledge. Revealing this exploratory, even playful, attitude led us to define Milliken’s innovation culture with a two-word theme: Purposeful Play.

Salt revamped the entire Milliken visual language, starting with a new logo based on the signature of its former leader and including digital experiences to connected devices everywhere.