About me

I'm an integrated and highly motivated Senior Creative with more than 20 years in the business. Specialising in Creative Art Direction, Campaign strategy, Photography Direction within the Fashion, Lifestyle and Beauty industry.
Brands include: River Island, Jigsaw, John Lewis & Partners, White Stuff, Boden, Marks & Spencers and Ugg.
Creative agency's Redwood, Blackline.

A conceptual thinker, organised with creative spirit, experience in managing teams. Commercially focused, creating 360 campaigns from brief to execution. I thrive in creating a story through visuals that engage and resonate with brands and their audiences.
I have a professional portfolio that demonstrates an expert-level knowledge of campaign photography,
e-commerce, creative concept, shoot direction, and hands on design, I develop brand experiences, with a multi-channel approach, establishing a robust visual identity.

I have the skills and passion to inspire, I lead by example, I'm friendly, reliable, down-to-earth, good fun and self-driven. Inspiring creative team's as well as audiences loyal and new!

Sally's work

Boden Mini Denim Collection

Boden Mini E-commerce

M&S FOOD / PHOTOGRAPHIC ART DIRECTION

Black Friday - social

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