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We are very smug with these animations!

Smug is paving the way with their eco-conscious start-up, and we helped get their product and brand message out there with these playful animations using 2D motion graphic instructional animation and stop motion animation.

The Smug to go rental service asked us for a short and sweet explainer video that highlighted the steps you take to use their app. The app lets you rent & return a reusable cup in selected stores to help reduce the use of disposable cups.