ABOUT

Problem: Testicular cancer is most common in men aged 15-35. Early detection helps, but young men feel too embarrassed to visit a urologist for a testicular check-up. Health brand, FAQ YOU, wanted to help young men get over this mental obstacle.

Insight: Young men don’t want to go to the urologist, but they’ll go to any length for their favourite football club.

Idea: FAQ YOU partnered with Borussia Dortmund football club (BVB) to introduce Balls for Balls: Get your balls touched by a doctor to get a ball touched by BVB players. This gave BVB fans an incentive that was far stronger than their embarrassment. Over 1200 of them lined up for this literal ball exchange.