Sainsbury's Manchester


"To mark Sainsbury’s 150th anniversary at the most special time of year, we told the true-ish story of the retailer’s first store and how crossing paths with a young chimney sweep changed the course of Christmas forever.
This isn’t your regular heritage campaign though, it’s a Dickensian epic in which Mr and Mrs Sainsbury cross paths with a young chimney sweep by the name of Nick, who is destined for greatness.
Sainsbury’s produced a full-scale cinematic family romp filled with injustice, heartbreak, a sprinkle of magic and a dusting of nonsense to get everyone into the Christmas spirit.
After all, little things like truth and facts should never get in the way of a good story.
The film forms part of the brand’s 150th birthday celebrations, with ‘Helping make Christmas, Christmas since 1869’ sitting at the heart of the Sainsbury’s marketing campaign. Additional food and drink TV, radio, print, digital, social and OOH advertising will run alongside the TVC until Christmas."


  • Tom CorcoranCreative
  • Alex CoomerBusiness Affairs
  • Andy WrightPlanning Director
  • Ben ArmisteadChief Strategy Officer
  • Ben BurdockProduction Manager
  • Beth TomblinSound Producer
  • Charlie Von RotbergEdit Assistant
  • Dan NorrisCreative Director
  • Dee FenningTV Producer Assistant
  • George SaundersProduction Company Producer
  • Ian TaitExecutive Creative Director
  • Jack SedgwickSound Engineer/Designer
  • James SortonExecutive Producer / Managing Director
  • Jo GutteridgeVFX Producer
  • John MathiesonD.O.P
  • Jon BarnettDesigner
  • Jon HarrisMotion Graphics
  • Jon HensonProduction Designer
  • Josh RobinsonVFX Head Of Production
  • Karen JaneDesign Director
  • Katherine ThomsonGroup Account Director
  • Laura Simmons Account Manager
  • Lee RamsayComms Planning Director
  • Leo KingEditor
  • Leo WestonVFX Supervisor
  • Lewis CrossfieldColourist
  • Lucy MurrayGroup Account Director
  • Mat KramerCreative
  • Mike MaxwellAccount Director
  • Ninian DoffFilm Director
  • Oliver MitchellAccount Executive
  • Phil RosierLead Designer
  • Pulse FilmsProduction Company
  • Rashel TashchianCreative Producer
  • Ray ShaughnessyCreative Director
  • Richard AdkinsAgency Producer
  • Sam OsborneVFX Supervisor
  • Selina WongCostume Designer
  • Siân RogersMusic Producer
  • Time Based ArtsPost Production Company
  • Tom BenderCreative
  • Tony DavidsonExecutive Creative Director
  • WaveSound Company
  • * Creative Circle
  • * Wieden+KennedyAdvertising Agency
  • * Tomas ColemanCreative
  • * Angela HartManaging Director
  • * STITCHEditing House
  • * SIRENMusic Production Company
  • * Siân RogersHead of Supervision / Executive Producer

Nicholas The Sweep


Project tags