ABOUT

Develop a public awareness campaign to show Highways England Staff working on the network to change driver behavior to create a safer environment for the staff members. A business case and brief was developed for stakeholder approval that was accompanied with storyboards. This brief was required to meet budget and time scale requirements. Filming approval requests were submitted to request permission to film on the network. Also working with safety teams and contractors at scheduled times. Once dailies of footage that i filmed was approved, editing commenced using motion graphics to strengthen the message and create a more engaging campaign. the result of the advert was the highest viewed Highways England video to date.