Sage Lucero Copywriter

ABOUT

When a fan let Oreo know that, on top of the pandemic and the US presidential election, an asteroid was coming towards the Earth, the brand couldn’t take any chances. Inspired by the Global Seed Vault in Svalbard, Norway, The Community ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard Oreos for all eternity. A single fan tweet was turned into over 415 earned media placements, more than 100 million impressions and 286% ROI.

MADEIT CREDITS

  • OREOClient
  • Aaron WillardAssociate Creative Director
  • Aaron ZimrothAssociate Creative Director
  • Amber PeñaPost Producer
  • Beth McMorrowProduction Specialist
  • Brian GartsideDesign Director
  • Carissa RanelyckeHead of Integrated Production
  • Chris ParkeExecutive Producer
  • David CabestanyFinishing artist
  • David ShafeiPartner/Director
  • Eden LipkeSenior Social Strategist
  • Federico DiazAssociate Creative Director
  • Fergus McCallColorist
  • Frank CartagenaChief Creative Officer
  • Gabriela RodriguezAccount Coordinator
  • Gina PaganoExecutive Producer
  • Heard CityAudio Mixer
  • Ian ReichenthalExecutive Creative Director, Writer
  • Jeannine GuentherSr. Audio Engineer
  • Jeremy SiegelRe-Recording Mixer
  • Jesse PerezAnimator/Finishing artist
  • Joaquin MollaFounder & Chief Creative Officer
  • John KinsellaHead of Graphics Studio
  • Jose MollaFounder & Chief Creative Officer
  • Josh DickinsonPhotographer
  • Josh FerrazzanoExecutive Producer
  • Joshua SafranGroup Account Director
  • Juarez RodriguesAssociate Creative Director
  • Justin ParnellSenior Director
  • Kenneth MunozAssistant Editor
  • Kevin TamayoProject Manager
  • Kristin MaverickVP of Social & Influencer Marketing
  • Laurie MalagaEVP, Head of Integrated Production
  • Leigh StolarzArt Director, Social Creative Lab
  • Lindsay KennedyAssociate Account Director
  • MackCutEditing Company
  • Marci MillerVP, Managing Director
  • Marion SaenenMarketing Director, Equity
  • Maru SokolowskiCreative Services Director
  • Megan PfaffenrothHead of Production
  • Megan RumphSenior Producer
  • Menno KluinChief Creative Officer
  • Michael MitchellLine Producer
  • Natalie GreenmanSr. Director of Business Affairs
  • Nick DiversWriter 
  • Nick DiversEditor
  • Olympia PortaleBrand Manager
  • Peter WoodGroup Director, Social Creative Lab
  • Ramiro RaposoVP, Executive Creative Director
  • Rudel Reyesvfx artist
  • Sage StargroveSocial Strategist
  • Sharon CamposSR. Post Production Manager
  • Sophia Del PlatoSenior Designer
  • The Mill New YorkPost Production Company
  • Tiffany KimicataSr. Account Director
  • Tina ThorlandBusiness Affairs Manager
  • World War SevenProduction Company
  • * Sage LuceroCopywriter
  • * Daniel FreedaCopywriter
  • * Adrienne DarnellSenior Producer
  • * D&AD
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The OREO Doomsday Vault

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