Sagar Jadhav Creative Director

ABOUT

Cadbury Celebrations takes hyper-personalised brand communication a step further by allowing small local businesses to make India's biggest celebrity – Shah Rukh Khan – their own brand ambassador. The AI generative technology creates a digital avatar of Shah Rukh Khan by recreating his face and voice, one for each of the four types of shop in the Cadbury distribution network: fashion, footwear, general and electronics. The local store owners were also given a platform to create and share their own versions of Shah Rukh Khan-My-Ad where he promotes their individual stores.

MADEIT CREDITS

  • Mondelez IndiaClient
  • Antara SuriSenior Vice President
  • Bhakti MalikSenior Vice President
  • Brajesh DwivediGeneral Manager
  • Ganapathy BalagopalanHead of Strategy
  • Harshad RajadhyakshaChief Creative Officer
  • HarshVardhan DesireddyClient Partner
  • Hemant SharmaCopywriter
  • Kainaz KarmakarChief Creative Officer
  • Neville ShahCopywriter
  • Parshuram MendekarClient Services Director
  • Prakash NairPresident
  • Rephrase.AITechnology Partner
  • Shekhar BanerjeeChief Client Officer
  • Smita SodhiaClient Services
  • Sukesh NayakChief Creative Officer
  • The Pack FilmsProduction Company
  • WavemakerAdvertising Agency
  • * D&AD
  • * Ogilvy & Mather IndiaAdvertising Agency
  • * Sagar JadhavArt Director
  • * Anushka MukherjeeJunior Planner
  • * Prasidh DalviPlanning Director
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Shah Rukh Khan-My-Ad

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