ABOUT

As we were commissioned to create both the above- and below-the-line assets we used an ‘Intelligent Content’ approach – creating everything for multiple channels for consistency and to avoid cost duplication.

Initially, our artists conducted detailed studies in light and transparency to deliver a photographic experience. Pose and composition were key to the creative, with the focus on subtle expressions and movements. Because of this, the component parts were designed in a way that allowed our artists to choreograph the snakes while the environment reacted around them. This created efficiencies and saved time, ensuring the client’s budget went further.