For this stunning animation, we collaborated with Singer Reimagined to launch their latest timepiece - the Singer Flytrack Prime Edition.

Singer Reimagined’s philosophy is to create sensational, emotional campaigns to capture the essence of their luxury timepieces, so naturally this creative partnership was a dream for the SB team. Together, we’ve crafted a 36-sec evocative and scintillating film that truly embodies the brand and timepiece, captivating Singer Reimagined’s audience across their global social network.

We initiated the project with a highly detailed storyboard which blew Singer Reimagined’s creative team away - making for an extremely efficient and streamlined production process. Working remotely with the brand’s CAD data to model the watch yielded a photorealistic result with little post-production required.

As often found, data prep can be challenging as watches can have elements with sharp edges, making it hard to UV as the geometry is triangulated and dense. Some parts had to be retopologised or remodeled, but overall we received high quality CAD data.

Date created: June 2021 2021-06-01T00:00:00+0100
Date published: 9 June 2021 2021-06-09T14:12:26+0100


  • Singer ReimaginedClient
Project featured: on 11th June 2021 Pro member:

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Saddington Baynes has been a Contributor since 19th April 2016.

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Singer Reimagined "Flytrack Prime Edition"