Saddington Baynes London

ABOUT

Working for the housing and homelessness charity Shelter, this series of print ads were created to challenge the audience's perception that houses are solid, safe, and reliable, and remind them that for some people that isn't always the case. The brief was to create a visual representation of a house of cards, and this required a CG solution from SB. The series featured on the front cover of Lürzer's Archive and the D&AD Book and were part of the Leo Burnett campaign that won Best Integrated Campaign Gold in the 2010 Campaign Big Awards. It also won gold at the prestigious Cannes Lions.

AWARDS

Campaign BIG Award - Gold
Cannes Lions

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