ABOUT

BRIEF
To produce a series of product shots of PG Tips' iconic knitted monkey mascot wearing a red tuxedo in CGI as part of their 2017 nationwide Red Nose Day marketing campaign.

SOLUTION
Blending photographic assets with CGI, we brought to life the PG Tips mascot in a photo-realistic print. Using CG gave us the flexibility to map, model and sculpt the infamous knitted monkey with all the additional red nose day details. To enhance the photographic realism we incorporated intricate textures and lighting techniques allowing us to fine-tune costume and material details and making this print consistent with all PG Tip's other campaign imagery.