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Roar into the Lunar New Year and unleash your inner tiger with Origins’ new campaign.

Abstract line drawings animated in calligraphic style represent the detailed shape of a tiger in different powerful poses.

Featuring a classically striking red colour scheme and elegant golden lines emphasised with an electric glow, this project embodies the graceful power of the tiger, and encourages consumers to do the same.

We also produced stills featuring Origins products highlighted by tiger silhouettes and words of affirmation, inspired by light painting photography.

Origins pride themselves on their packaging, and our CGI animation carefully unfolds a box to show off its design.