ABOUT

The beauty industry is embracing CGI as a creative production methodology to help express their products in engaging new ways, especially on social platforms.

Here, our Creative Directors developed and created a series of playful compositions and colourful CGI images that are very much on-brand with L’Oréal's social content strategy, specifically targeting their teenage audience.

Working from a single 3D model, multiple variations and positions can be explored quickly without the need to do so in a photo-studio.