ABOUT

BRIEF
At Saddington Baynes, we’ve been handling large scale Automotive projects for over a decade. Our specialist Auto team partnered up yet again with our friends at RPA and Razorfish to produce the complete suite of over 1800 premium CGI images for the launch of the all-new 2017 Honda CR-V, the world’s top-selling SUV. With our proven combination of meticulous planning and solid processes, we created all of the high-res brochure imagery, animations, cinemagraphs and online configurator assets for the campaign, powered by our Cuttlefish® software.

SOLUTION
Automotive CAD data runs into tens of thousands of individual parts and Cuttlefish® does all of the technical heavy lifting and validation, which streamlines the input, organisation and re-assembly of all the components needed for online configurations. This means our artists focus their energies on crafting engaging, photorealistic brand imagery and feature specific lighting that really shows of the key design cues of the car.

With our VFX Supervisor on location utilising our on-set PreVis solution, we ensured the capture of all the right supplementary material needed to bring the CR-V to life in CGI, bringing our extensive range of Automotive expertise to the agency creative teams to deliver the highest quality imagery alongside cost and time efficiencies.