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Continuing in our successful partnership with Honda, our team worked on updating and creating 10 short-form films for Honda’s latest EU online campaign imagery for the Jazz Hybrid.

The animations consolidate 72 assets in full CG and MGFX. Using CG enabled us to have a more creative and flexible approach. Quick replacements and subtle effects in the backgrounds ensured the focus remained on each asset shown.

From conceptualisation to final delivery, our auto specialists drove the creative focus, focusing on visualising the car’s latest safety technology and comfort features. The final animatics display seamless editing, grading and sound design allowing an immersive and informative user experience.

Date created: July 2020 2020-07-01T00:00:00+0100
Date published: 25 January 2021 2021-01-25T17:51:12+0000
Project featured: on 29th January 2021 Contributor:

Saddington Baynes has been a Contributor since 19th April 2016.

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Honda Jazz VT

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