ABOUT

For their latest TVC campaign, our expertise was sought out by Honda France and their creative agency Sid Lee to bring their latest campaign to life without the need for live action production.

We blended photographic elements seamlessly with CGI, manipulating CG mirrors in the background to hone in on specific car components and showcase the vehicle range in acute detail. Our CGI solution allowed us to easily interchange the models and deliver the multiple assets required for each vehicle.

Thanks to our long-standing client relationship with Honda, we had the data already prepared for each model in every variation. This eliminated the need for data prep so 100% of production time was spent on creative development.