ABOUT

We’re being increasingly brought in to organise every aspect of production, so when we were selected to partner with RPA for the new Honda Civic Sedan launch, we were very excited! A key aspect of this production was the decision not to shoot on location or use a physical car. So from sourcing the location imagery, casting and shooting the talent, pre-visualising every shot and rendering CGI cars, we provided a truly integrated and efficient solution that delivered premium quality assets for the brochure and for PR.

Working closely with our specialist Automotive team, our versatile CGI workflow gave the creative team ultimately flexibility to realise a series of beautiful, realistic and engaging images that defined the look of 2016 North American Car of the Year.