ABOUT

Our recent work for Estée Lauder puts the Zegna brand and product centre stage. Crafting a story around the bottle itself, this project is an artistic celebration of light, reflection and textural materiality.

Using CG, the team were able to amalgamate different material properties, exploring how they behave and crafting something that is visually mind-bending and unique. The animation begins with a traditional bottle shape, before slowly melting into the product’s distinctive and striking form, which ends up showcasing a metallic-treated glass acting as organic and malleable as clay.

The product and its environment are indicative of the brand’s industrial, sleek and artisanal look and feel. The metal finish adds a distinctive premium quality, which is further enhanced by the product being on a rotating base - similar to a pottery wheel - reflecting and refracting light throughout the scene.