ABOUT

Creating powerful visual imagery is what fires us up at SB. We were excited to work with Baldwin& on this natural beauty campaign for Burt’s Bees lipstick. Burt’s Bees only use natural ingredients, therefore, to launch their new premium lipstick product range, it was important to reflect their brand values by creating a natural and distinctive image.
We recommended a hybrid production that involved producing heart-shaped ripples with CG liquid effects and seamlessly blending this with product photography. This approach enhanced the agency's creative flexibility and our control to build a visibly natural print campaign.